Los hoteles españoles siguen manteniendo su calidad


A pesar del momento delicado por el que están pasando muchos de los hoteles de nuestro país, tal como revela el Hotels Quality Index, la oferta hotelera de nuestro país conserva altos niveles de calidad, recibiendo una de las mejores calificaciones en Europa.

En el estudio realizado cada tres meses, se muestra cómo los hoteles españoles conservan los altos niveles de calidad, desde que llegasen durante el tercer trimestre de 2012 con una equivalencia al rango de la competitividad percibida desde 8 puntos sobre 10 posibles, manteniéndose así durante seis trimestres en las instalaciones.

Se valoran cinco factores muy importantes para la elaboración del índice de calidad, cuatro de experiencia percibida (atención, limpieza, relación calidad precio e instalaciones) y un factor de reputación (recomendación del hotel)

Cuando se han analizado en profundidad estos cinco criterios evaluados, la variable que obtiene la mejor puntuación es la recomendación del hotel, la cual alcanza durante este trimestre una nota de 9,4, un factor clave para la oferta de alojamientos de nuestro país, dentro de un mercado donde la reputación y las expectativas influyen claramente en los ingresos y la satisfacción del cliente.

Escrito por | 18 de febrero de 2014 con 28 comentarios.
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