Análisis de las agencias de viaje online y las redes sociales


E Life, empresa especializada en el seguimiento y análisis de la vida de las marcas en todo lo que tiene que ver con las redes sociales, ha realizado un análisis entre once agencias de viaje que operan en nuestro país con sus seguidores en Facebook.

Atrápalo es la que recibe un número mayor de interacciones, aunque Logitravel es la agencia que cuenta con usuarios más activos. Trivago está considerada como la agencia con mayor número de fans, sobrepasando los 1,4 millones; le sigue TripAdvisor con más de 415.000 y Atrápalo con más de 283.000.

Asimismo se ha estudiado la evolución de las interacciones de los usuarios con las agencias, revelando que Logitravel es la agencia líder, con un 0,9% de interactividad entre sus fans y se destaca que sus posts han sido unos de los que más interés han generado.

Rumbo y Atrápalo cuentan con un engagement de 0,46% y 0,15% respectivamente. Atrápalo es la agencia con el mayor de interacciones con 3.192, Rumbo con 2.756 y eDreams con 2.115.

Escrito por | 29 de agosto de 2013 con 64 comentarios.
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