Los norteamericanos se decantan por las plataformas móviles para reservar sus viajes


Según los datos aportados por eMarketer, alrededor del 40% de los usuarios norteamericanos que buscan información en la web para llevar a cabo un viaje, lo hacen mediante tablets y smartphones, lo que demuestra la gran importancia de los dispositivos móviles a la hora de viajar.

Esto ha hecho que se incremente el número de viajeros en todo el mundo, al menos es lo que demuestra la encuesta realizada a unos 1.200 internautas de Estados Unidos por la conocida plataforma JiWire.

Ésta corrobora que los consumidores usan diferentes dispositivos para buscar y completar las compras relacionadas con los viajes como pueden ser hoteles, vuelos, restaurantes y entretenimiento entre otros.

De los usuarios de Wi-Fi entrevistados, alrededor de la mitad buscan sus viajes tanto en smartphones como en tablets mientras que el 27% reserva mediante el móvil y el 39% realiza compras de viaje a través de sus tablets. Aún con estos datos son muchos viajeros los que consideran mucho más cómodo reservar mediante el ordenador. ¿Vosotros en qué grupo estaríais?

Escrito por | 10 de julio de 2013 con 47 comentarios.
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