Promoción turística de Italia

La ENIT, Agencia de Turismo de Italia y Trenitalia han firmado recientemente un acuerdo para poder relanzar el turismo y la marca Italia en los mercados internacionales y aumentar la visita de viajeros al país Transalpino.

Este puede considerarse como un importante acuerdo y representa una nueva etapa en lo referente a la promoción de Italia, donde se han buscado fuertes alianzas y acuerdos de co-marketing capaces de crear sinergias para la renovación de la oferta turística italiana.

En un comunicado han declarado que “mediante la creación de tarifas específicas en el marco de un calendario de fam trips y diferentes eventos nacionales e internacionales definidos por ENIT. Trenitalia promoverá sus servicios para que los turistas extranjeros puedan llegar más fácilmente a los destinos italianos, sobre todo con los trenes de alta velocidad conocidos como Frecce”.

Otros puntos importantes en esta colaboración estarán enfocadas a “la participación de Trenitalia en workshops internacionales organizados por la ENIT, la difusión en el extranjero de material informativo y la difusión del brand ENIT-Trenitalia mediante sus respectivas web”.

Escrito por | 9 de marzo de 2013 con 56 comentarios.
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