Cataluña quiere promocionar su marca en el mundo

Desde la Agencia Catalana de Turismo han declarado que potenciarán la marca Cataluña para que ésta sea más conocida en los mercados de media y larga distancia, aunque sí han confirmado que Barcelona seguirá siendo la marca por excelencia.

Durante una jornada de innovación celebrada el pasado viernes en la escuela de negocios Esade de la ciudad condal, Xavier Espasa, director de la ACT, afirmó que Cataluña es una marca “paraguas” política y comercialmente.

Indicó que tanto en Cataluña, donde coexisten 11 marcas, como en España, donde hay 200, siempre se han encontrado una dispersión porque no ha habido un plan claro y efectivo en lo referente a la promoción turística de esta región del noreste de España.

La Comunidad Autónoma cuenta con varios ejes que permitirán dar a conocer más la marca Cataluña, sin que esto suponga la desaparición del resto. Finalizó su intervención declarando: “En los países asiáticos, ir con la marca España es un valor así como con la marca Barcelona, pero Cataluña no es conocida”.

Escrito por | 13 de enero de 2013 con 18 comentarios.
Etiquetas: , ,
Lee más artículos sobre General

Artículos relacionados

  • Cataluña, destino de enoturismo

    Cataluña, con once Denominaciones de Origen de vinos y una de cava, se ha consolidado como una formidable alternativa para hacer enoturismo...

  • Lugo, la ciudad más accesible

    Los fans y seguidores de ThyssenKupp Encasa, han elegido a la ciudad de Lugo, con 5..109 votos, como el destino turístico mejor adaptado para...

  • Oporto sigue creciendo en turismo

    Según un estudio publicado por IPDT, el consumo promedio de cada viajero que visitó la ciudad portuguesa de Oporto y la zona norte de...

  • Aumenta notablemente el turismo en Cuba

    Hasta el pasado mes de septiembre, Cuba ha registrado la llegada de más de 2,6 millones de turistas extranjeros, cifra a la que se llega dos...

  • La Ruta Caminos de Pasión sigue creciendo

    La conocida Ruta Caminos de Pasión ha celebrado recientemente una asamblea extraordinaria donde se ha hecho efectivo el cambio de presidencia...

Comentarios

  1. Augusto de Arruda Botelho - 9 de marzo de 2017 | 10:52

    Ridiculous quest there. What happened after?
    Take care!

  2. Augusto de Arruda Botelho - 11 de marzo de 2017 | 21:26

    I have to thank you for the efforts you’ve put in penning this website.
    I’m hoping to view the same high-grade content
    from you later on as well. In fact, your creative writing abilities has inspired me to get
    my own website now ;)

  3. Rachel - 19 de marzo de 2017 | 14:27

    hello there and thank you for your information – I have certainly picked up something new from right here.
    I did however expertise several technical points using this web site,
    as I experienced to reload the website lots of times previous to I could
    get it to load properly. I had been wondering if your web host is OK?
    Not that I am complaining, but sluggish loading instances times will very frequently affect your placement in google and could
    damage your high quality score if ads and marketing with Adwords.

    Well I’m adding this RSS to my email and can look out for
    a lot more of your respective fascinating content.
    Make sure you update this again very soon.

  4. Yetta - 20 de marzo de 2017 | 8:47

    Its such as you learn my mind! You appear to grasp so much approximately this, such as you wrote the ebook in it or something.
    I believe that you simply can do with some p.c. to drive
    the message home a little bit, but instead of that, this is magnificent blog.
    An excellent read. I will definitely be back.

  5. Natalia - 20 de marzo de 2017 | 11:13

    Pretty section of content. I just stumbled upon your website and in accession capital to assert that
    I acquire actually enjoyed account your blog posts.
    Anyway I will be subscribing for your feeds or even I achievement
    you get entry to persistently rapidly.

  6. Ilse - 20 de marzo de 2017 | 12:27

    Really no matter if someone doesn’t understand
    afterward its up to other people that they will assist,
    so here it happens.

  7. Brianne - 20 de marzo de 2017 | 14:19

    Hi there, I discovered your web site by way of Google
    while looking for a similar topic, your website came up,
    it looks great. I have bookmarked it in my google bookmarks.

    Hello there, simply was aware of your weblog through Google, and found that it’s truly informative.
    I am gonna watch out for brussels. I’ll be grateful if you happen to proceed
    this in future. Many people will be benefited out of your writing.
    Cheers!

  8. Itamar Serpa Fernandes - 20 de marzo de 2017 | 14:21

    I always spent my half an hour to read this weblog’s articles or reviews all the time along with a cup of coffee.

  9. Clifton - 20 de marzo de 2017 | 15:54

    Wonderful work! That is the kind of information that are supposed to be shared around the web.
    Disgrace on the search engines for now not positioning
    this publish higher! Come on over and talk over with my
    site . Thank you =)

  10. poor nail hygiene - 21 de marzo de 2017 | 3:06

    Oh my goodness! Amazing article dude! Thank you so much, However I am having
    issues with your RSS. I don’t understand why I can’t
    join it. Is there anyone else getting the same RSS issues?
    Anyone that knows the solution can you kindly respond?
    Thanks!!

  11. Guillermo - 21 de marzo de 2017 | 4:34

    Hi mates, fastidious article and good arguments commented at this place, I am really enjoying by these.

  12. Kraig - 21 de marzo de 2017 | 5:51

    I’m not sure why but this web site is loading incredibly slow for me.
    Is anyone else having this problem or is it a problem on my end?

    I’ll check back later and see if the problem still exists.

  13. Gabriella - 21 de marzo de 2017 | 10:14

    Hi, its good post concerning media print, we all be aware of media is a impressive
    source of facts.

  14. web company - 21 de marzo de 2017 | 10:34

    I know this web site offers quality depending articles or reviews and extra stuff, is there any other web
    page which gives these kinds of data in quality?

  15. Patsy - 22 de marzo de 2017 | 2:54

    Thank you for the auspicious writeup. It in reality
    was a enjoyment account it. Glance complicated to far brought agreeable
    from you! However, how can we communicate?

  16. providing dental - 22 de marzo de 2017 | 6:17

    Hello colleagues, its enormous piece of writing about teachingand
    completely defined, keep it up all the time.

  17. Nancy - 22 de marzo de 2017 | 6:51

    Appreciating the commitment you put into your
    site and detailed information you offer. It’s awesome to come across a blog every once in a
    while that isn’t the same out of date rehashed material. Wonderful read!
    I’ve saved your site and I’m adding your RSS feeds to my Google account.

  18. Mohammed - 23 de marzo de 2017 | 5:25

    Howdy! This is my first visit to your blog! We are a group
    of volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us valuable information to work on. You have done
    a extraordinary job!

Deja una respuesta