Galicia se promocionará en Londres

Alrededor de 50 taxis de Londres circularán por las calles de la capital británica, y durante los próximos siete meses, con publicidad de la marca turística Galicia, donde la Xunta ha invertido nada menos que 53.000 libras esterlinas.

La secretaria de Turismo, Carmen Pardo, y la gerente de Turgalicia, Carmen Pita, explicaron que la acción tiene como claro objetivo Londres, dado que será el principal punto turístico del mundo entre el 27 de julio y el 12 de agosto con los Juegos Olímpicos.

Pardo declaró que habrá unos 100 paneles con rotulación exterior en formato Super side, con el mensaje: “Galicia. Your next experience in Spain” (Galicia, tu próxima experiencia en España. Además habrá rotulación en los asientos frontales y recibos customizados.

Tal como declaró Carmen Pita, cualquiera de los taxis donde se colocará la publicidad recibe una media de unos 1.350 pasajeros al mes y se estima que el target de personas que tendrán contacto con estos anuncios será de unas 840.000 tirando a la baja.

Escrito por | 26 de marzo de 2012 con 13 comentarios.
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