Mejoras turísticas en la Costa del Sol

Arturo Bernal, gerente del Patronato de Turismo de la Costa del Sol ha declarado que trabajarán por segmentos y no por mercados, lo que permitirá conseguir mejorar la promoción y comercialización de este destino turístico.

Bernal ha querido destacar que era necesario establecer qué tipo de segmentos son los más favorables y aportan más valor al destino para así poder definir más claramente las líneas de actuación en los diferentes mercados.

De los segmentos destacan el vacacional, cruceros, cultural, golf y también MICE (ferias, congresos y eventos). Asimismo quiso destacar que al sol y playa se les ha dado cierto valor negativo aunque son el peso pesado de la Costa del Sol.

Según Bernal: “Somos mucho más conocidos y reputados que otras marcas y cada una de esas marcas tiene que saber cómo está”. Además ha querido dejar claro que este destino se está moviendo bien, así que tendremos que esperar a ver los resultados, algo que seguramente no tardaremos mucho en ver.

Escrito por | 1 de agosto de 2011 con 23 comentarios.
Etiquetas: , , , ,
Lee más artículos sobre General

Artículos relacionados

Comentarios

  1. ig - 2 de marzo de 2017 | 6:37

    I’m amazed, I have to admit. Rarely do I encounter a blog that’s both educative and engaging, and without a doubt, you’ve hit the
    nail on the head. The problem is something too few
    folks are speaking intelligently about. I am very happy I came
    across this in my hunt for something regarding this.

  2. Augusto de Arruda Botelho - 9 de marzo de 2017 | 13:04

    WOW just what I was searching for. Came here by searching for ig

  3. Vernita - 17 de marzo de 2017 | 18:05

    Thanks , I’ve just been searching for information approximately this topic for
    a while and yours is the greatest I’ve found out till now.
    However, what in regards to the bottom line? Are you positive about the source?

  4. Glenn - 20 de marzo de 2017 | 21:53

    Hi, I log on to your blog like every week.
    Your story-telling style is awesome, keep it up!

  5. Zack - 21 de marzo de 2017 | 0:36

    great submit, very informative. I wonder why the other experts of this sector don’t notice this.
    You should proceed your writing. I am confident, you’ve a huge readers’ base already!

  6. Jacquelyn - 21 de marzo de 2017 | 1:19

    Heya i’m for the primary time here. I found this board and I to find It truly helpful & it
    helped me out much. I’m hoping to give one thing back and help others
    like you helped me.

  7. causes skin contraction - 21 de marzo de 2017 | 4:50

    It is actually a great and useful piece of information.
    I’m satisfied that you simply shared this helpful information with us.
    Please keep us up to date like this. Thank you for sharing.

  8. Shane - 21 de marzo de 2017 | 8:06

    These are actually great ideas in concerning blogging. You
    have touched some fastidious things here. Any way keep
    up wrinting.

  9. Dean - 21 de marzo de 2017 | 15:00

    It’s nearly impossible to find experienced people
    for this subject, however, you seem like you know what you’re talking about!
    Thanks

  10. Charlene - 21 de marzo de 2017 | 21:08

    I like the helpful info you provide in your articles.
    I will bookmark your weblog and test once more right here regularly.
    I am quite certain I will be told a lot of new stuff right
    right here! Best of luck for the next!

  11. Monte - 21 de marzo de 2017 | 23:11

    My partner and I stumbled over here coming from a different page and thought I might as well check things out.
    I like what I see so i am just following you.
    Look forward to checking out your web page again.

  12. refuse sales - 22 de marzo de 2017 | 13:16

    Hey there just wanted to give you a quick heads up
    and let you know a few of the pictures aren’t loading properly.

    I’m not sure why but I think its a linking issue. I’ve
    tried it in two different internet browsers and both show
    the same results.

  13. social media networks - 23 de marzo de 2017 | 1:33

    Its like you learn my mind! You appear to understand so much
    approximately this, like you wrote the e-book in it or something.

    I feel that you just could do with some percent to force the message house a bit, but other than that, that is great blog.
    A great read. I’ll definitely be back.

  14. Joy - 23 de marzo de 2017 | 7:11

    Great goods from you, man. I have understand your stuff previous to
    and you are just too great. I actually like what you have acquired here,
    really like what you are stating and the way in which you say it.
    You make it entertaining and you still take care of to keep it wise.
    I can’t wait to read far more from you. This is
    actually a tremendous website.

  15. financial advisor marketing - 23 de marzo de 2017 | 9:16

    What’s Going down i’m new to this, I stumbled upon this I have discovered It absolutely useful and it has helped me out loads.
    I hope to contribute & help other customers like its aided me.
    Good job.

  16. Augusto de Arruda Botelho - 24 de marzo de 2017 | 19:31

    I like the helpful information you provide in your
    articles. I’ll bookmark your blog and check again here frequently.
    I am quite certain I will learn a lot of new stuff right here!
    Good luck for the next!

  17. Caleb - 24 de marzo de 2017 | 20:10

    When I initially commented I clicked the “Notify me when new comments are added”
    checkbox and now each time a comment is added I get four e-mails with the same comment.
    Is there any way you can remove people from that service?
    Cheers!

  18. Tilly - 25 de marzo de 2017 | 2:19

    Keep on writing, great job!

  19. Hester - 25 de marzo de 2017 | 10:32

    What’s Taking place i’m new to this, I stumbled upon this
    I have found It absolutely useful and it has
    aided me out loads. I’m hoping to give a contribution & assist different users like its helped me.

    Great job.

  20. Dawna - 26 de marzo de 2017 | 21:32

    I enjoy reading through an article that will make people think.
    Also, many thanks for permitting me to comment!

  21. Zelda - 27 de marzo de 2017 | 12:09

    Every weekend i used to go to see this site,
    as i want enjoyment, for the reason that this this site conations
    really nice funny material too.

  22. Leandro - 27 de marzo de 2017 | 15:26

    of course like your website but you have to test the spelling on quite a
    few of your posts. A number of them are rife with spelling issues and I in finding it very troublesome
    to tell the truth nevertheless I will definitely come again again.

  23. credit card debt - 27 de marzo de 2017 | 18:34

    Awesome post.

Deja una respuesta