Mejoras turísticas en la Costa del Sol

Arturo Bernal, gerente del Patronato de Turismo de la Costa del Sol ha declarado que trabajarán por segmentos y no por mercados, lo que permitirá conseguir mejorar la promoción y comercialización de este destino turístico.

Bernal ha querido destacar que era necesario establecer qué tipo de segmentos son los más favorables y aportan más valor al destino para así poder definir más claramente las líneas de actuación en los diferentes mercados.

De los segmentos destacan el vacacional, cruceros, cultural, golf y también MICE (ferias, congresos y eventos). Asimismo quiso destacar que al sol y playa se les ha dado cierto valor negativo aunque son el peso pesado de la Costa del Sol.

Según Bernal: “Somos mucho más conocidos y reputados que otras marcas y cada una de esas marcas tiene que saber cómo está”. Además ha querido dejar claro que este destino se está moviendo bien, así que tendremos que esperar a ver los resultados, algo que seguramente no tardaremos mucho en ver.

Escrito por | 1 de agosto de 2011 con 23 comentarios.
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