6 de cada 10 viajeros prefieren Internet

Aunque la gran mayoría de viajeros suelen utilizar Internet como medio más rápido para encontrar las mejores ofertas y realizar reservas de viajes, según varios representantes del sector turístico son las agencias tradicionales las que siguen siendo el canal predominante.

Personalmente puedo dudar de ello aunque no descarto que mucha gente se muestre reticente ante la posibilidad de sufrir algún tipo de estafa en la red de redes y por ello prefieran el cara a cara de una agencia de viajes, pero Internet es un bastión muy importante de cara a la búsqueda de viajes.

Según estos representantes: “es innegable que Internet ha comido bastante terreno a las agencias tradicionales y ha crecido la demanda de viajes por Internet a un ritmo trepidante, pero las agencias tradicionales son las que tienen la sartén por el mango”.

Por su parte, según un estudio llevado por Hertz, seis de cada diez españoles reservan sus vacaciones mediante la red de redes, lo que significaría que las agencias de a pie “solamente” tramitan el 40% de los viajes frente al 60% de Internet. Sea como sea, la red de redes siempre nos ofrecerá mucha más variedad y en ocasiones, con precios muy interesantes.


Escrito por | 19 de abril de 2010 con 40 comentarios.
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