La Liberación de Libros

La cadena hotelera Travelodge se une a la importante iniciativa mundial que ya se conoce como “Liberación de Libros” y propone a todos sus clientes que dejen sobre la mesilla de noche de sus habitaciones un libro que quieran compartir con otros huéspedes de la popular cadena.

Hay que recordar que el próximo 23 de abril se celebra el Día Internacional del Libro y se espera que con total seguridad sean miles de libros los que sean liberados y repartidos por innumerables lugares de Europa para volver a ser liberados una vez leídos.

La iniciativa conocida como Bookcrossing, tiene sus orígenes en 2001 y hoy ya se puede hablar de un auténtico fenómeno global. Según declaraciones de Maribel Rodríguez, directora de Marketing y Ventas de Travelodge para España: “esta iniciativa de la liberación de libros nos parece verdaderamente interesante y queremos que todos nuestros clientes formen parte de este movimiento mundial”.

Aquellos huéspedes que lo deseen podrán dejar sobre su mesilla de noche un libro que quieran compartir. El staff del hotel lo recogerá y el libro se guardará para que el siguiente huésped pueda leerlo”. ¿Os apuntáis a este movimiento?


Escrito por | 7 de abril de 2010 con 25 comentarios.
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