Sonrisas para no perder turistas

A causa de la crisis, París, la ciudad más visitada del mundo, ha registrado una caída de un 17% desde el pasado mes de enero en comparación con el mismo periodo del pasado 2008. Algo que pone en peligro los muchos puestos de trabajo que la industria del turismo genera en la capital gala.

Debido a la crisis financiera internacional y la reputación que ostentan los franceses de frialdad frente a los extranjeros, el ejercicio del turismo, al menos de este año, se ve en peligro. Y por ello la oficina de turismo de París ha pedido una cosa realmente simple a todos los ciudadanos, sonreir.

De esta forma se intentará frenar el descenso de visitas y por otra parte aumentar los ingresos. La oficina de turismo ha colocado en diferentes puntos estratégicos de los “arrondisements” (barrios) de la ciudad, puestos donde los trabajadores son considerados como “embajadores de la sonrisa” que dan la bienvenida y brindan información sobre los diferentes lugares de visita de París.

Para iniciar esta campaña, un gran número de patinadores formaron ayer una gran sonrisa en la Plaza Vendome del centro de la ciudad. Según Paul Roll, director de la oficina de turismo, “Tenemos que trabajar en ser contundentes y en las imágenes simples. No hay nada que diga tanto como una sonrisa”.

Espero que con este movimiento tan poco usual y esta petición lanzada a todos los parisinos, y por extensión a los franceses, puedan quitarse el San Benito de que París es la ciudad más sobrevalorada de toda Europa, sobre todo por sus altos precios y también por sus ciudadanos desagradables según se desprende de una encuesta llevada a cabo por TripAdvisor.

Y si quieres disfrutar tanto de la ciudad como de las sonrisas de sus habitantes, lo único que tienes que hacer es quitarte ese tópico de que viajar a esta ciudad es increíblemente caro y aprovecharte de las ofertas que puedes encontrar, sobre todo en vuelos baratos y verás como te sorprenderá.

Vía: Eleconomista.es

Neon

Escrito por | 13 de julio de 2009 con 34 comentarios.
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