Turismo Industrial

Los próximos días 1,1 12 y 13 de noviembre, las pymes de la Unión Europea tienen una cita en Toledo en el II Congreso Europeo de Turismo Industrial. Este evento está organizado por la Cámara de Comercio e Industria, siendo un acontecimiento de dimensión europea donde el pasado año 2006 celebró su primera edición en Angers.

El turismo industrial, algo que aún se conoce poco en España pero que está consolidado en otros países europeos como por ejemplo en Francia. Es una variante del turismo cultural, pero ésta, engloba las visitas a empresas en funcionamiento, museos, antiguas fábricas y parques científicos.

En la visita a empresas, el turismo industrial tiene varios beneficios, el de la estrategia de competitividad para la firma y factor de desarrollo para el territorio. Y en particular para las pymes, estas visitas son una herramienta de comunicación que fideliza a su clientela y en muchos de los casos termina con la comercialización del producto además de valorizar la imagen de marca y darse a conocer por la opinión pública.

Este congreso tiene como fin contribuir a la expansión y profesionalización del turismo industrial a escala continental, donde se presentarán las iniciativas más innovadoras existentes ya en otros países con bastante éxito y donde la promoción, comunicación, recursos humanos, gestión de calidad y la animación serán los ingredientes principales.

Escrito por | 19 de agosto de 2008 con 22 comentarios.
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