SAS con el colectivo LGBT

Hay diversos colectivos como el LGBT que son muy rentables, no solo para las agencias de viajes sino también para las compañías aéreas dado que el turismo hay ha experimentado un boom desde hace unos años hasta ahora y donde muchos hoteles y actividades están dedicados únicamente a [email protected].

Las empresas no son tontas y aprovechan este tirón, como por ejemplo la aerolínea Scandinavian Airlines (SAS) que ha inaugurado en su web un apartado dedicado al colectivo de lesbianas, gays, transexuales y bisexuales (LGBT) con mucha información sobre los diferentes destinos en los que opera la compañía y que serán de mucha utilidad para los viajeros.

En esta sección de la web también se ofrecen consejos, recomendaciones, mapas, guías y calendarios para que este colectivo tenga todo lo necesario para disfrutar de la oferta de Copenhague y de Estocolmo. Además el lanzamiento de esta nueva web coincide con la celebración del Europride que este año tendrá lugar en Estocolmo entre el 30 de julio y el 2 de agosto.

Además Copenhague será durante el próximo año la anfitriona de los World Outgames 2009 de los que Scandinavian Airlines es socio estratégico y obviamente, aerolínea oficial además de convertirse en la primera compañía aérea europea en contar con una zona reservada para este sector de mercado.

Escrito por | 12 de julio de 2008 con 47 comentarios.
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